Culhane Meadows’ Philadelphia partner Sekou Campbell was recently interviewed for an article by Lifewire about the important takeaways on TikTok’s new music licensing agreement.
Here are a few excerpts from the article:
Grab your phone and get ready to jam out to more of your favorite music, thanks to a new deal between TikTok and the Universal Music Group.
TikTok is expanding the amount of music available to its users under this agreement, which the social media app says will help content creators use licensed music, and could even lead to more “ambitious experimentation, innovation, and collaboration” in the future. It’s a smart move for both TikTok and UMG, though experts say content creators are the real winners.
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TikTok’s agreement with these labels will help content creators avoid the pitfalls that have befallen others on sites like YouTube and Twitch, where users of the latter have been hit by copyright notices from years-old clips.
“I think all these sites go through a stage where they can sort of get away with more than their predecessors,” Sekou Campbell, a partner in the Philadelphia offices of Culhane Meadows, a law firm, told Lifewire in an email. “But eventually, once the large rights owners take note, they often come up with very similar structures to ensure that rights holders are properly compensated and have appropriate controls over their work.”
In TikTok’s case, though, the coimpany is getting ahead of the issue and working to ensure its users—and the artists whose music is being used—are given everything they need to succeed.
To view the article, click HERE.
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