Today’s advertising and marketing industry demands more from legal counsel than ever before. Deals move fast. Regulations multiply. New channels, technologies, and regulators emerge constantly. 

CM Law’s Advertising & Marketing Group provides practical, business-focused counsel across the full marketing lifecycle — from initial strategy and contract negotiation to campaign development, regulatory compliance, investigations, and disputes. 

We represent clients across every sector of the marketing ecosystem, including major consumer brands, agencies, digital media companies, retailers, e-commerce operators, technology platforms, and media properties. Whatever the industry, whatever the channel, we deliver counsel that is sharp, practical, and always focused on moving the business forward. 

Every member of our team brings more than two decades of experience across traditional, digital, social, influencer, and emerging marketing technologies. That depth of experience is what distinguishes our team, keeping us at the cutting edge and ensuring the advice we provide is current, practical, and grounded in how marketing programs actually operate.

Our Advertising & Marketing core services include: 

• Advertising & Marketing Transactions – Negotiating and drafting the agreements that bring marketing programs to life, including agency/client, talent and influencer, sponsorship, ad tech, production, and music licensing agreements. 

• Advertising Review & Content Clearance – Reviewing advertising and marketing materials to clear intellectual property, publicity rights, talent, and music issues before campaigns go live. 

• Regulatory Review & Compliance – Reviewing advertising materials and marketing practices across all media channels for compliance with FTC, and all 50 state regulations including development and review of claims and claim substantiation, disclosures, automatic renewal and subscription programs, testimonial and endorsements, pricing practices and price transparency, telemarketing, email marketing and SMS marketing programs including compliance with CAN-SPAM, TCPA, COPPA, and other applicable laws. 

• FTC & State Attorney General Investigations – Representing clients across every industry in FTC, state Attorney General, and other regulatory investigations and enforcement matters, with decades of experience that include more than 50 FTC matters, precedent-setting proceedings, and bet-the-company cases. 

• National Advertising Division (NAD) & NARB Proceedings – Representing advertisers and challengers before the NAD and National Advertising Review Board in competitive advertising disputes. 

• Promotions, Sweepstakes, Contests & Loyalty Programs – Structuring and administering sweepstakes, contests, loyalty programs, and other promotions, including rules, registrations, and multistate compliance. 

• Experiential & Cause Marketing – Advising on live events, pop-up activations, sampling programs, and charitable promotions, including registration, reporting, and compliance obligations. 

• Sports Betting, Fantasy Sports, Social Gaming & Prediction Markets – Leveraging our deep knowledge of state lottery, sweepstakes, and gambling laws to help clients navigate the patchwork of state regulation and federal oversight governing sports wagering, fantasy sports, social gaming, and prediction markets. 

We work seamlessly with our firm’s Intellectual Property, Privacy, Data & Cybersecurity, and Technology Practice Groups to deliver fully integrated counsel — so clients get one team that understands how it all fits together, a hallmark of our Client Minded Advocates® model.