Andrea E. Friedman

Andrea Friedman’s principal practice is marketing law. Her experience covers advertising, claim substantiation, public relations, retail trade practices, sweepstakes, and promotions and other entertainment marketing matters, including extensive contract negotiation experience, and counseling on compliance with FTC regulations and guidelines.

Ms. Friedman’s practice areas encompass marketing-related aspects of “green” marketing, privacy, publicity, trademark, and copyright law. Additionally, her extensive experience includes such marketing practices as pricing, packaging and labeling, warranties, as well as the structure and documentation of home services and other brand licensing programs for products and services. She counsels clients with respect to state laws governing deceptive pricing practices and popular marketing devices including gift cards, reward programs, and rebates.

Ms. Friedman drafts and negotiates contracts for a variety of advertising and marketing arrangements, including Client-Agency agreements and related scopes of work across all areas of advertising, public relations and marketing services, influencer, spokesperson and celebrity talent agreements, music licenses, sponsorships, joint marketing and co-promotion agreements, media agreements, brand licensing agreements, and vendor contracts of all stripes and hues.

Additionally, Ms. Friedman represents companies in disputes and regulatory matters involving advertising and marketing issues before the National Advertising Division of the Council of Better Business Bureaus (NAD) and broadcast networks, and trademark matters before the U.S. Patent and Trademark Office. She has served on trial teams in U.S. Federal and state court litigation on various matters of marketing and trademark law.

Prior to establishing a marketing law practice, Ms. Friedman spent eight years practicing business law (mergers and acquisitions, real estate, and corporate law).

Ms. Friedman is recognized by her peers as a leading lawyer in the fields of Advertising and Media Law, Intellectual Property Law, and Arts, Entertainment and Sports Marketing Law.