Kimberly W. Alcantara

Kimberly Alcantara’s legal practice supports all aspects of her clients’ marketing and advertising programs. Her skill set includes negotiating and drafting advertiser-agency agreements, music contracts, joint promotion and sponsorship contracts, brand alliance deals involving entertainment and sports properties, artist agreements, as well as talent, athlete, and influencer engagements. She also advises her clients on publicity events, social media campaigns, digital content and media, advertising review, claim substantiation, trademark clearance, copyright issues, and brand licensing.

Ms. Alcantara has been practicing in the areas of intellectual property and advertising law since 1993. She began her legal career with the Chicago intellectual property boutique law firm of Pattishall, McAuliffe, Newbury, Hilliard & Geraldson, where she counseled clients on and handled litigation for trademark, copyright, false advertising, and Lanham Act matters. She moved to in-house legal practice in joining True North Communications, where she served for six years and rose to Vice President, Associate General Counsel. She returned to private practice as a partner at the Pattishall firm. Ms. Alcantara later joined McDonald’s Corporation as in-house Marketing Counsel, where she worked closely with the company’s marketing team to execute co-branded advertising and promotions as well as celebrity talent and sports marketing campaigns.